Phoenix Sports Institute is a North Phoenix athlete-development environment built for student-athletes who need stronger structure, elite performance training, leadership, mentorship, essential life skills, and real-world growth. PSI is located at Inferno Performance, is designed to be ESA-friendly, and curriculum support options may be available when needed.
PSI is built to develop the whole student-athlete. That means performance training, leadership, teamwork, communication, community, support, life skills, confidence, accountability, service, and a stronger daily structure that accelerates growth inside and outside athletics.
Phoenix Sports Institute is designed to be ESA-friendly. Families are responsible for confirming their own eligibility, reimbursement requirements, and purchasing rules. Curriculum support options may be available depending on family needs and final program structure.
The trial phase emphasizes elite athletic development, PSI Life, leadership, confidence building, and community. The full August launch moves into a broader, more complete model, with an expanded all-day structure.
Speed, strength, agility, power development, movement quality, athletic mechanics, and serious performance work inside the Inferno environment.
A short reset between the physical training block and the development-focused PSI Life segment.
Entrepreneurship, leadership, communication, life skills, mindset, and practical growth that helps students beyond athletics.
Short break before finishing the day with conditioning, challenge-based work, or athletic development.
Energy systems, resilience, work capacity, and competitive finishers that reinforce effort and consistency.
Each element is designed to build structure, discipline, and consistency across how students train, study, and develop.
Structured academic time focused on consistency, focus, and accountability.
Speed, strength, agility, power, and conditioning for complete athletic development.
Life skills, leadership, and entrepreneurship through real-world application.
Nutrition and recovery habits that support performance, energy, and consistency.
Community involvement that builds responsibility, awareness, and leadership.
Entrepreneurship is a major part of PSI Life. Students will work as one larger group or in smaller groups to identify real problems they believe need solving, develop practical solutions, and build a real business concept around those solutions. The goal is to help students leave with a stronger business mindset, a clearer understanding of how businesses are created, and the confidence to build future ideas on their own.
The trial curriculum is built to develop confidence, communication, responsibility, and real-world readiness in a parent-friendly, structured format.
Mon / Tue / Fri = Entrepreneurship • Wed / Thu = Life Skills
Founder of Phoenix Sports Institute, John Wilcox leads the program’s vision, culture, and training standards, helping build an environment focused on performance, discipline, and long-term development..
Dontay Moch brings experience from the highest levels of competition along with an energy that immediately elevates the training environment. Known for his powerful ability to motivate and connect with athletes, he helps create a culture where confidence grows, standards stay high, and athletes learn to push beyond their perceived limits.
Known for his high-intensity training style, Coach Stacy challenges athletes to push past their comfort zones and discover what they’re truly capable of. His workouts demand focus, effort, and accountability while helping athletes reach new levels of performance.
Founder of Phoenix Sports Institute, John Wilcox leads the program’s vision, culture, and training standards, helping build an environment focused on performance, discipline, and long-term development..
Dontay Moch brings experience from the highest levels of competition along with an energy that immediately elevates the training environment. Known for his powerful ability to motivate and connect with athletes, he helps create a culture where confidence grows, standards stay high, and athletes learn to push beyond their perceived limits.
Known for his high-intensity training style, Coach Stacy challenges athletes to push past their comfort zones and discover what they’re truly capable of. His workouts demand focus, effort, and accountability while helping athletes reach new levels of performance.
Yes. PSI is being built to be ESA friendly. Families should confirm their own eligibility, reimbursement requirements, and purchasing rules.
Curriculum support options may be available depending on the final structure and the needs of the family.
Phoenix Sports Institute is hosted at Inferno Performance, 711 E Carefree Hwy, Phoenix, AZ 85085.
PSI is built for motivated student-athletes in the middle school and high school age range.
The 8-week trial introduces families to the structure, training, PSI Life curriculum, and overall rhythm of the program before the full launch.
Founding Families receive early access, direct input during the launch phase, and preferred pricing moving forward.
Use this form if you want updates, launch information, and next-step details for your family.
All fields are required so we can respond with the information most relevant to your family.
Use the application form when your family is ready to move forward with the trial, the full launch, or both.
By filling out the application form, you are indicating that your family is seriously interested in joining and wants to move forward in the process. If you are still unsure and just want more information first, please use the Interest Form instead.
Every field is required so we have the information we need to respond clearly and keep the process moving.
PSI+ represents the donation, scholarship, support, and growth side of the mission. It exists to expand access, strengthen the program, and support students and families over time.
Phoenix Sports Institute is a project of Players Philanthropy Fund, Inc., a Texas nonprofit corporation recognized by the IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code.
Contributions supporting PSI+ may qualify as tax-deductible to the fullest extent of the law.
Donate to PSI+