Performance + Life Readiness

Phoenix Sports Institute
Performance. Life Skills. Entrepreneurship.

Phoenix Sports Institute gives student-athletes a structured place to train, build discipline, develop life skills, and learn how to think beyond sports. PSI is hosted at Inferno Performance, built to be ESA-friendly, and designed for families who want more from the middle of the day.

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North Phoenix Powered by Inferno Performance ESA Friendly Founding Families Training + Life Skills
About PSI

A serious environment for athletes building more than sport.

PSI develops the full student-athlete: performance, discipline, communication, leadership, service, business thinking, and practical life skills. Students train hard, think clearly, and build habits that carry into school, sports, work, and adult life.

What families can expect

  • A focused environment built around movement, standards, and real application
  • Performance work built around speed, strength, agility, power, balance, coordination, and conditioning
  • Life skills, entrepreneurship, and leadership that transfer into daily decisions
  • Clear structure, strong standards, and a student experience with purpose

ESA-friendly structure

Phoenix Sports Institute is designed to be ESA-friendly. Families are responsible for confirming eligibility, reimbursement rules, and purchasing requirements. Curriculum support options may be available depending on family needs and final program structure.

Sample Daily Structure

A daily block built for momentum, discipline, and follow-through.

The trial phase centers on performance work, PSI Life, entrepreneurship, leadership, confidence, and community. The full August launch expands the structure into a broader daily model.

9:00 – 10:00

Performance Training

Speed, strength, agility, power, movement quality, athletic mechanics, and demanding performance work inside the Inferno environment.

10:00 – 10:15

Break / Transition

A short reset between performance training and the development-focused PSI Life segment.

10:15 – 12:00

PSI Life

Entrepreneurship, leadership, communication, life skills, mindset, and practical growth students can use beyond athletics.

12:00 – 12:15

Reset / Fuel

Short break before finishing the day with conditioning, challenge-based work, or athletic development.

12:15 – 1:00

Conditioning / Competitive Finish

Energy systems, resilience, work capacity, and competitive finishers that reinforce effort and consistency.

2-day and 3-day families may choose days based on availability. Because themes and training progressions evolve through the week, partial schedules may not experience every segment in the exact same sequence as 5-day students.
PSI Framework

The core elements behind the PSI experience.

Each element is designed to build structure, discipline, and consistency across how students train, study, and develop.

PSI Education

Structured academic time built around consistency, focus, and accountability.

PSI Education

  • Structured academic support
  • Focused study blocks
  • Accountability and consistency
  • Flexible curriculum support when needed

PSI Performance

Speed, strength, agility, power, and conditioning for complete athletic development.

PSI Performance

  • Speed and agility development
  • Strength and conditioning
  • Power and movement training
  • Structured performance environment

PSI Life

Life skills, leadership, and entrepreneurship through real application.

PSI Life

  • Entrepreneurship and problem-solving
  • Leadership and accountability
  • Communication and confidence
  • Practical skills that transfer beyond sports

PSI Fuel

Nutrition and recovery habits that support performance, energy, and consistency.

PSI Fuel

  • Meal timing and consistency
  • Hydration and recovery habits
  • Optional fueling support
  • Performance-focused nutrition education

PSI Service

Community involvement that builds responsibility, awareness, and leadership.

PSI Service

  • Community engagement and contribution
  • Responsibility and teamwork
  • Perspective beyond self
  • Ongoing service opportunities
Entrepreneurship Through PSI Life

Students learn to identify problems, build solutions, and think like creators.

Entrepreneurship is a major part of PSI Life. Students will work as one larger group or in smaller groups to identify real problems they believe need solving, develop practical solutions, and build a real business concept around those solutions. The goal is to help students leave with a stronger business mindset, a clearer understanding of how businesses are created, and the confidence to build future ideas on their own.

What students will do

  • Identify real problems that matter to them
  • Develop practical solutions to those problems
  • Create a business idea around the solution
  • Build messaging, presentation, and structure around the concept

What students take away

  • A stronger entrepreneurial mindset
  • Confidence in solving problems creatively
  • A clearer understanding of how businesses are built
  • Practical experience turning ideas into something real
8-Week Trial Calendar

Choose a day to see the structure behind the trial.

The trial curriculum is built to develop confidence, communication, responsibility, and real-world readiness in a parent-friendly, structured format.

Each Development Block is capped at 12 students. First come, first served.

Trial Calendar

Mon / Tue / Fri = Entrepreneurship • Wed / Thu = Life Skills

E • Entrepreneurship LS • Life Skills

Coaches / Staff

The people helping shape the culture, expectations, and student experience.

Execitive Director / Elite Performance Coach

John Wilcox

Founder of Phoenix Sports Institute, John Wilcox leads the program vision, culture, and training standards, shaping an environment built on performance, discipline, and long-term development.

602-888-3451 john@phoenixsportsinstitute.com phoenixsportsinstitute.com
Program Director / Elite Performance Coach

Dontay Moch

Dontay Moch brings experience from the highest levels of competition along with an energy that immediately elevates the training environment. Known for his powerful ability to motivate and connect with athletes, he helps create a culture where confidence grows, standards stay high, and athletes learn to push beyond their perceived limits.

602-888-3451 dontay@phoenixsportsinstitute.com inferno.fit
Elite Performance Coach

Stacey Harris

Known for his high-intensity training style, Coach Stacy challenges athletes to push past their comfort zones and discover what they’re truly capable of. His workouts demand focus, effort, and accountability while helping athletes reach new levels of performance.

602-888-3451 stacey@phoenixsportsinstitute.com phoenixsportsinstitute.com
Execitive Director / Elite Performance Coach

John Wilcox

Founder of Phoenix Sports Institute, John Wilcox leads the program vision, culture, and training standards, shaping an environment built on performance, discipline, and long-term development.

602-888-3451 john@phoenixsportsinstitute.com phoenixsportsinstitute.com
Program Director / Elite Performance Coach

Dontay Moch

Dontay Moch brings experience from the highest levels of competition along with an energy that immediately elevates the training environment. Known for his powerful ability to motivate and connect with athletes, he helps create a culture where confidence grows, standards stay high, and athletes learn to push beyond their perceived limits.

602-888-3451 dontay@phoenixsportsinstitute.com inferno.fit
Elite Performance Coach

Stacey Harris

Known for his high-intensity training style, Coach Stacy challenges athletes to push past their comfort zones and discover what they’re truly capable of. His workouts demand focus, effort, and accountability while helping athletes reach new levels of performance.

602-888-3451 stacey@phoenixsportsinstitute.com phoenixsportsinstitute.com
Pricing

Clear options for the trial, Founding Families, and full program.

Trial Program

8-Week Trial

5 Days / Week$500/mo
3 Days / Week$400/mo
2 Days / Week$300/mo
Lunch Add-On$200/mo
Founding Families

Legacy Pricing

5 Days / Week$750/mo
3 Days / Week$600/mo
2 Days / Week$450/mo
Lunch Add-On$200/mo
Full Program

Standard Pricing

5 Days / Week$1,000/mo
3 Days / Week$800/mo
2 Days / Week$650/mo
Lunch Add-On$250/mo

Each Development Block is capped at 12 students.

FAQ

Straight answers for families exploring PSI.

Yes. PSI is being built to be ESA friendly. Families should confirm their own eligibility, reimbursement requirements, and purchasing rules.

Curriculum support options may be available depending on the final structure and the needs of the family.

Phoenix Sports Institute is hosted at Inferno Performance, 711 E Carefree Hwy, Phoenix, AZ 85085.

PSI is built for motivated student-athletes in the middle school and high school age range.

The 8-week trial introduces families to the structure, performance work, PSI Life, entrepreneurship, and daily rhythm before the full launch.

Founding Families receive early access, direct input during the launch phase, and preferred pricing moving forward.

Interest Form

Stay informed.

Use this form for updates, launch information, and next steps for your family.

After you submit, you’ll be redirected to the thank-you page.

All fields are required so we can respond with the information most relevant to your family.

Application

Apply for the program.

Use the application form when your family is ready to move forward with the trial, the full launch, or both.

By filling out the application form, you are indicating that your family is seriously interested in joining and wants to move forward in the process. If you are still unsure and just want more information first, please use the Interest Form instead.

After submission, you’ll be redirected to the final step to reserve your athlete’s place in the program.

Every field is required so we can respond clearly and keep the process moving.